Personalized Admissions Project

The Personalized Admissions Project was created to answer a simple question: How do we get more qualified Arizona high schoolers, particularly those from historically marginalized communities, into higher education? The answer – tell qualified students they are admitted before they even apply.

By streamlining the application process, we remove a key barrier in attracting more students, especially first-generation students and students of color. And the data proves this is working.

The project began with a single district, Phoenix Union High School District, in the 2021-2022 school year. ASU sent acceptance letters to 1,453 Phoenix Union students who met or were close to meeting admission standards.

The program has since expanded to include many more districts and Arizona's two other public universities, the University of Arizona and Northern Arizona University. Almost 11,000 school seniors received letters in 2023-24. These seniors roughly represent the demographics of Arizona seniors with about 43% white, 43% Latino, 5% Asian, 4% Black, 2% Native American and 41% lower income.
This influx of talent into the workforce pipeline could not come at a more critical time. The shortage of college educated workers is getting larger as Arizona’s economy grows. Arizona's high school graduation rate and college-going rate are lower than the national average by 10 and 14 percentage points respectively, and yet 65% of all jobs in Arizona require some sort of postsecondary education and training beyond high school.

From Our Students

Do our Personalized Admissions letters make a difference? Hear directly from Joana Huaracha Franco, Lenin Juarez, and Evelyn Vallejo who are all members of the inaugural cohort of our Personalized Admissions Project.


watch video

Joana Huaracha Franco graduated from Trevor G Browne High School; she is now pursuing a BS degree in the W.P. Carey School of Business at Arizona State University.


watch video

Lenin Juarez graduated from Carl Hayden High School; he is a sophomore at Arizona State University, pursuing a major in Political Science and a minor in Justice Studies.


watch video

Evelyn Vallejo graduated from Cesar Chavez High School; she is sophomore at Arizona State University, pursuing a major in Psychology and a minor in Social Work.

Project Highlights


Current Participating Districts

  • Agua Fria Union High School District
  • ASU Preparatory Academy
  • Buckeye Union High School District
  • Casa Grande Union High School District
  • Chandler Unified
  • Douglas Unified
  • Flagstaff Unified
  • Flowing Wells Unified
  • Glendale Union High School District
  • Higley Unified
  • Holbrook Unified
  • JO Combs Unified
  • Lake Havasu Unified
  • Mesa Unified
  • Miami Unified
  • Nogales Unified
  • Page Unified
  • Paradise Valley Unified
  • Phoenix Union High School District
  • Santa Cruz Valley Unified
  • Scottsdale Unified
  • St. Johns Unified
  • Sunnyside Unified
  • Tempe Union High School District
  • Tolleson Union High School District
  • Vail Unified
  • Winslow Unified
  • Yuma Union High School District

Are you interested in joining the Personalized Admissions Project? We're accepting new partners for 2024/25. Contact us by sending us an email at and we can go over the commitment and tasks required. All public school systems in AZ (district and charter) are eligible for consideration.